2022-04-26 | NDAQ:SIRI | Press release
“Make It Up As We Go: Season 2” with Garrett Hedlund, Scarlett Burk, Elle KingNile Rodgers and Shooter Jennings premiere May 3
“Sonic Leap” with Anthony Anderson, Trippie Redd and Hero The Band premiering May 3
Preview preview of both shows premiering on SiriusXM’s volume channel May 2ndplus other specials on SiriusXM and Pandora featuring stars and creators
NEW YORK and LOS ANGELES, April 26, 2022 /PRNewswire/ — SiriusXM and innovative podcast content studio High audio today announced the upcoming launch of two new original scripted music podcasts, the first co-branded productions under the creative and strategic agreement between the two companies.
The two new scripted podcast series – the second season of a critically acclaimed country musical Build it up as you go and a highly anticipated new sci-fi/comedy musical series Sonic Leap – were co-produced by Audio Up and SiriusXM and will premiere on May 3 on SiriusXM audio entertainment platforms – including the SXM app, Pandora and Stitcher – and other major podcast platforms in the United States
Build It As You Go: Season 2 continues the gripping story of an ambitious young country singer Charlotte Sayles (performed by singer, songwriter, actor and series co-creator Scarlett Burk), which has now made its way into from Nashville a male-dominated country hit the factory to shake things up and make it famous. Burke and Audio Up Founder and CEO Jared Gutstadtwho co-created the series, both starring in the series and providing original music with the acclaimed actor Garrett HedlundGRAMMY Award-winning producer and artist Shooter Jennings, music icon Nile Rodgers, GRAMMY-nominated artist Elle Kingprime Nashville songwriter Liz RoseKat & Alex, Breland, Abby Anderson, and Chord Overstreet. Shooter Jennings and Elizabeth Cookeach host shows on SiriusXM outlaw country (ch. 60), also joined the cast, with Jennings co-producing the show’s soundtrack with Audio Up’s Gutstadt. Watch the full trailer here.
Sonic Leap is the completely made up backstory of an actual rock act heroes the group – four Atlanta-based fraternal brothers who are fired in 1985 to “change their future and the future of music”. The series was created and co-written by the founder and CEO of Audio Up Jared Gutstadt and features original music by Gutstadt, Jeff Peters, and Hero the Band. Actor Anthony Anderson (Blackish, Law & Order) makes his podcast acting debut in this nostalgic scripted musical series. Rap star Trippie Redd co-stars and contributes music. The series will also unlock the first album of the Atlantabased on the band, to be released on Audio Up Records. The album’s lead single, “Might Find Love,” recently premiered on SiriusXM. Alternate Nation (ch. 36) in its Advanced Placement new music showcase and is currently in regular rotation. Watch the full trailer here.
Gutstadt will appear on SiriusXM Volume (ch. 106) on May 2nd from 10:00 a.m. to 12:00 p.m. EST for a special featuring an exclusive interview with Questionable co-host Alain Lumiere and the world premiere of the first episodes of Sonic Leap and Build It As You Go: Season 2. The program will be available on demand via the SXM app after the broadcast.
The stars and creators of both shows will also appear in a wide range of additional special programming on SiriusXM and Pandora, from in-studio musical performances to exclusive interviews and guest DJ sets – introducing the new series to millions of listeners. .
“These projects are a testament to our abilities as storytellers, songwriters and music producers,” said the Audio Up founder and CEO. Jared Gutstadt. “With SiriusXM, Audio Up has an alliance with a shared creative vision and an unprecedented opportunity for scale. The unique value of this collaboration will be expansive: on SiriusXM, Pandora, Stitcher and beyond on other major audio entertainment companies, and also on the road as potential film, music and TV franchises that are unlocked first through the power of audio.”
“It’s a testament to how SiriusXM and Audio Up complement each other in producing, promoting and monetizing great original podcast entertainment,” said Scott Greenstein, President and Chief Creative Officer of SiriusXM. “Whether it’s SiriusXM radio hosts appearing in podcast episodes, or stars of the show playing guest DJs on SiriusXM channels and introducing them to millions of new listeners, we’ve created a launch pad unique for these great podcasts and the original music they contain.”
All advertising and sponsorship for programming co-produced by Audio Up and SiriusXM is sold exclusively through SiriusXM’s combined SXM Media sales organization.
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for digital subscription and ad-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience among paid and free tiers in North America, and stream music, sports, talk, news, comedy, entertainment, and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the United States. SiriusXM subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The company’s advertising sales arm, SXM Media, leverages its scale, cross-platform sales organization and ad technology capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment business, SiriusXM offers connected vehicle services to automakers. To learn more about SiriusXM, visit:siriusxm.com.
About Audio Up
Audio Up is a podcast content production studio, home to a world of endless audio properties. Led by the CEO of Audio Up and recipient of Adweek’s 2020 Podcast Innovator of the Year and Podcast Producer of the Year, Jared Gutstadt (formerly Jingle Punks), Audio Up is building an ecosystem of premium entertainment content within the music and audio space. Their scripted fictional podcasts include a Marvel-like universe of musicals, where the records themselves become the basis of the story. With these revolutionary properties, Audio Up’s goal is to create an innovative new form of IP and bring blockbuster audio to life. Current scripted properties include 2021 nominee Webby Build it up as you go with Scarlett Burk, Miranda Lambert, lindsay ell and other huge country entertainments; recent Webby winner for Best Limited Entertainment Series Podcast halloween in hell with Machine Gun Kelly, 24kGoldn and iann dior; and Strawberry Springthe very first adaptation of the new classic of Stephen Kingwhich was the most trending podcast in the world when it was released, with Garrett Hedlund and Milo Ventimiglia. Other current podcast properties include the gripping Top 20 Crime Podcast where the bodies are buried, by Michael Cohen new podcast topping the charts Mea culpaand recent Webby winner in Podcasts: Interview/Talk Show,In bed with Garcelle with Garcelle Beauvais.
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SOURCESirius XM Holdings Inc.