Apple reportedly told a union of television and film workers that TV Plus has less than 20 million subscribers
Apple told the International Theater Employees Alliance (IATSE) that its Apple TV Plus streaming platform has less than 20 million subscribers, which allows it to pay lower rates to theater workers. IATSE compared to the biggest streaming platforms, CNBC reported.
Apple has never released subscriber numbers for its streaming network, which launched in November 2019. But Apple TV Plus offers fewer original shows than larger, more established competitors like Netflix, which in August said it has 209. million subscribers.
“Workers on some ‘new media’ streaming projects are paid less, even on productions whose budgets rival or exceed those of traditional blockbusters,” according to a press release issued by IATSE on Tuesday. The statement did not mention any streaming platform by name, but a spokesperson told CNBC that Apple claimed less than 20 million subscribers in the United States and Canada as of July 1.
The union is preparing for a possible strike after negotiations with production companies halt, saying in the statement that “the explosion of streaming combined with the pandemic has elevated and worsened working conditions, bringing 60,000 workers behind the scenes covered by these contracts to a breaking point.
Apple TV Plus has several big budget shows on its list, including The morning show, which stars Jennifer Aniston and Reese Witherspoon, and Ted lasso, his surprise comedy about an American coaching an English football club. Ted lasso had a big showing at the Emmys last week, winning awards for Outstanding Comedy, Lead Actor in a Comedy for star Jason Sudeikis, and Acting Awards for Brett Goldstein and Hannah Waddingham.
The morning show would cost Apple $ 15 million per episode, and many Ted lassoThe writers and stars have reportedly negotiated more lucrative contracts for the third season of the series. Apple said in July that it made $ 21.7 billion net profit on $ 81.43 billion in revenue in the third quarter of 2021.
Apple and IATSE did not immediately respond to requests for comment from The edge Saturday. An Apple spokesperson told CNBC it pays rates comparable to major streaming services.