Viaplay Group and SBS have entered into a multi-year partnership that makes selected content from Viaplay Select available in Australia on the SBS On Demand streaming service.
Starting immediately, SBS On Demand users have access to hundreds of hours of Viaplay Originals and additional premium content. The deal is the latest Viaplay Select partnership to be announced, following recent deals with DMD’s CINDIE service in nine Latin American countries and with WOWOW in Japan, with further markets targeted before the end of 2022.
In Australia, a wide range of upcoming Nordic Viaplay Originals, including series, films and documentaries, will premiere on SBS On Demand via Viaplay Select. The offer also includes a library of Viaplay Originals and third-party Nordic series and features, with a selection of upcoming English-language Viaplay Originals to be made available in due course.
The Viaplay Original scripted series is set to premiere in Australia as part of the deal, including serious crime shows Fenris, cell 8, where have you been? and Huss; the Canneseries-nominated biopic The dreamer – Become Karen Blixen (pictured) with Connie Nielsen; unusual dramas Harmonica and Below; the acclaimed comedy-drama Porni; and the young adult knocks Two sisters, Ida supports and the winner Thunder in my heart. Additionally, international Viaplay Original documentaries such as The Price of Silence, Natascha Kampusch – A lifetime in prison and Wozniacki & Lee will also premiere on SBS On Demand via Viaplay Select.
Vanda Rapti, Viaplay Group SVP and Head of Acquisitions, Content Distribution and Partnerships, said, “Viaplay Select is a compelling concept that helps our partners stand out in today’s competitive global streaming market. . Norse storytelling draws audiences everywhere, and our Viaplay Originals deliver it better than anyone. Australia and the Nordic region may be on opposite sides of the globe, but premium drama is a universal language and we are thrilled to share our stories with millions of SBS On Demand viewers via Viaplay Select. .
Kathryn Fink, Director of Television at SBS, added: “SBS has long been a pioneer of premium Nordic programming in Australia. Viaplay Originals like “Wisting” and “Darkness: Those Who Kill” are already among SBS On Demand’s most-watched series. We’re thrilled to partner with Viaplay to bring even more of the best programming from around the world and enhance SBS’s reputation as a leader in international drama, while catering to Australian audiences’ growing appetite for global storytelling.
Viaplay Select focuses on markets where Viaplay is not currently prioritizing the launch of a direct-to-consumer service. Viaplay’s direct-to-consumer offer is available in the Nordic and Baltic countries, Poland, the Netherlands and the UK, and will launch in the US and Canada in the first quarter of 2023.