Creators Who Joined Twitch As Part Of The Pandemic Plan To Stay
Tyson and Miranda are adding more interactive elements to their Twitch streams, where their audience can direct visual elements of their performance via chat comments. Think of it as an interactive video clip. Regardless of the pandemic, group members are “all in” on Twitch. They now have ambitions to make the channel even bigger, possibly by showcasing ideas or working with Netflix or Adult Swim. “I think the only way to go back to live entertainment, other than the obligations we already have before the pandemic, would be if the demand warrants it,” Tyson says.
However, actor, podcaster and comedian Paul Scheer, who you may know The League or Veep, only discovered Twitch when the pandemic hit, as he searched for another outlet to play with and express his creativity with while the world was on lockdown. He was looking to find his people, he said. “I did YouTube and I felt the audience was behind a wall. Then I was doing Instagram, and it was like window shopping. Twitch just felt like you could be free. “
He initially joined Twitch under his own name, bringing in his friend, fellow comedian and actor Rob Huebel (who had roles in Children’s hospital and The league), and the couple started doing a Twitch version of their show, Crash test. As Scheer began to get other friends to collaborate, he eventually renamed the channel. Friend zone, turning it into a space for experimentation for Scheer and his friends from across the industry.
When I spoke to him, Scheer spoke enthusiastically about the bond between the audience and the creator on Twitch. “I think people are looking for that connection,” he says. “But I’ll say it doesn’t feel forced – when I think a lot of these social media companies are trying to sell this idea of ’connect with your fans, be with your fans’, and it’s all of these. ways of appear you connect with them, but you are not. “
Although Scheer has always worked during the pandemic, he has no plans to stop streaming if life suddenly returns to “normal.” Not only does he see Twitch as a way to open up to new audiences around the world without the traditional constraints of the film and TV industry, but there is a “fun and a playful side” to it. describes it, which people don’t necessarily get. larger productions.
“I think every time we go through something structurally traumatic, we step back and say, ‘Well, we’re going to keep this now,’” Scheer says. “I think there will be a lot of things that we keep that will be benefits of the pandemic.” He sees post-pandemic streaming as something creatives can add to their roster of jobs and talent, and it doesn’t have to stop. “We’re probably going to go back and perform on the stages. But that doesn’t mean people in Minnesota or Australia will be able to watch these shows. So why not keep doing it? It’s just another outlet.
What is clear is that in difficult times people still need some form of escape and connection, and the latter is something that traditional forms of media cannot always provide. Whether the broader entertainment industry catches up with it remains to be seen. “When they realize that they can make money doing it, they start to get it wrong, but the truth is if you are trying to make money I don’t think it works,” explains Scheer.
Robertson, aka Robbotron, notes, however, that Twitch’s “unsung heroes” are those who broadcast on the platform many years before, such as Melanie Clark, aka HerNameIsMelula. She has been broadcasting for three years and has a strong community and a regular schedule on the platform. During the pandemic, Clark started a new project called Virtual Lunch Club, in order to remember to take lunch breaks during his workday, Monday through Friday. “What started out as something I needed has turned into something that my community and the new people who discovered me used to have an anchor in their lockdown days,” says- it.