Samsung KX Partners With Comedian And TikTok Star Abi Clarke To Bring Most Awkward Christmas Conversations To Life With Comedy Skit

Abi Clarke in “The Kind Of School Friends You Catch Up On Christmas” at Samsung KX

Monday, December 20, 2021 LONDON, United Kingdom – With this Christmas being the first time in two years that we’ll be celebrating the holiday season with extended family and friends, a new study^[1] reveals that more than a third (38%) of Britons admit to feeling “lacking in training”.

Commissioned by Samsung KX, the research reveals the topics of conversation we dread this Christmas and the most awkward moments of the holiday season.

Almost a quarter of the nation dislikes gossip during the holiday season, 41% feeling “awkward” and “embarrassed” when asked about their love life, and 15% admit they are struggling. feel comfortable answering questions about their career. too much.

However, Brits are still looking forward to the Christmas season, with festive favorites such as turkey (51%), watching Christmas movies (41%) and opening gifts (36%) in the lead.

Samsung KX has teamed up with comedian and TikTok star Abi Clarke, who has entertained the nation throughout the lockdown with her comedy skits, to bring some of our most awkward Christmas conversations to life.

Available to watch on the Samsung KX content hub, Abi showcases the trials and tribulations of conversations with our former “friends at home” over Christmas, such as “the one who is now engaged,” as the study reveals that a third feels uncomfortable meeting friends at home, but do so anyway, every year.

The research also found that a third (32%) of the nation expects to be interviewed by relatives and doesn’t look forward to it this year. Conversational scarecrows we dread include ‘what’s going on in your love life’ and ‘have you ever found a cool partner? “. Other exciting topics include “when are you going to have a baby” and “why aren’t you married? “.

And respondents are in a festive turmoil with good reason, as more than half (57%) said they are asked the same questions every year. When it comes to the topics we prefer to avoid, sex tops the list (39%), followed by love life (31%), politics (29%), and money (28%). And a fifth (21%) of those polled would also prefer to leave discussions on Covid-19 over the holiday season.

Abi uses the Samsung Galaxy Z Flip3, designed to give users the best memory capture and sharing capabilities, to film the entire sketch. For those looking for style and functionality, the Galaxy ZFlip3 is the perfect device with its sleek, sleek, compact and iconic design and enhanced camera features. Unfold and take a stunning selfie with the Z Flip3’s studio-quality camera functions with Flex Mode, then add it to your social feed, which scrolls easier than ever.

Abi Clarke noted: “I always love making sketches that people can share and tag each other, and the holiday season is a time when we can all relate to similar sightings and annoyances.

“There’s at least one character we can all recognize, whether it’s an old friend from school trying to find the perfect baby photo (which you never asked to see) on his Samsung Galaxy Z Flip3, or the fitness fanatic showing off his running routes. “

Ashrita Seshadri, Brand Marketing Manager, Samsung UK, noted: “We’re excited to partner with Abi Clarke to bring to life some of the awkwardly expected nationwide conversations and have people laughing together this Christmas, finding joy in those silly and relatable moments we all experience every year.”

The most feared questions at Christmas:

1. Have you gained weight?
2. What is going on in your love life?
3. Have you ever found a partner / boyfriend / girlfriend?
4. When are you going to have a baby?
5. Why are you still single?
6. Why are you not yet married?
7. When are you going to get married?
1 National survey of 2,000 adults, commissioned on November 24, 2021.
8. Do you still see / hear your ex?
9. When are you going to find a good job?
10. When are you going to buy a house?
11. Would you like to have children one day?
12. When are we going to meet your new boyfriend / girlfriend?
13. Why did you do this to your hair?
14. What happened to this nice person you were dating?
15. When are you going to move?

Watch Abi Clarke’s skit, “The Kind Of School Friends You Catch Up On Christmas” on the Samsung KX content hub.

The perfect gift for loved ones, or for yourself, this Christmas, the Samsung Galaxy Z Flip3 is now available in a range of stunning colors from Samsung KX, Samsung.com and select business partners.